Starting with their 2014 annual campaign, the United Ways in Lake and Porter Counties will offer select companies and employees a new paperless way to give back to their community with a simple click of a computer.
The new giving platform is an online electronic pledge collection tool called ‘e-Pledge’ for short. It makes giving quick, easy, secure and cost-effective. E-Pledge reduces, or in some cases eliminates, the paper forms traditionally used in United Way-led workplace campaigns, resulting in improved efficiency for all.
“We think e-Pledge is a ‘win-win-win’ for the company, their employees, and United Way,” said Jeremy Miller, Chief Operating Officer with Lake Area United Way.
“E-Pledge works with United Way’s secure database Andar 360 to safely store donor data, send emails directly to a company’s employees, set up a customized branded website that includes special messages from the CEO, promote special events and employee incentives. It also automatically tracks pledges and runs real-time reports,” explains Miller.
“A company’s entire United Way campaign can be set and ready to roll from one computer station,” he adds. “You can even launch multiple locations simultaneously with a push of a button.”
Two companies in Northwest Indiana agreed to pilot the e-Pledge campaign in 2013. Centier Bank agreed to test run an e-Pledge campaign for their employees in 14 counties across Northern Indiana as far east as Allen and south to Tippecanoe Counties. This year, employee contributions to the Lake Area United Way and the United Way of Porter County increased 17 percent.
“The United Way’s’ new e-Pledge system really paves the way for efficiency in community fund-raising. Centier associates are accustomed to electronic communications and we received a great response from this new product enhancement,” stated Art Russell, Ambassador for Centier Bank’s 2014 United Way campaign & Vice President Lake County Community Development/CRA.
Computer Services, Inc. (CSI) piloted an e-Pledge campaign in Porter County. Not only did they agree to test and provide feedback on the new system, their campaign increased 14%. Additionally, Larry Moore, CSI Vice President, agreed to donate half of the cost of the software which can be used for any company campaign in the future.
“We are very grateful to both Centier Bank and CSI for their willingness to be the first in the region to test the new software. We appreciate the generosity of their employees,” said Sharon A. Kish, President of United Way of Porter County.
The United Ways are seeking more companies to take advantage of the e-Pledge system, says Miller. “Interested businesses can contact us if they’re interested in exploring and signing their company up for e-Pledging in 2014,” he said. For more information, contact Lake Area United Way at firstname.lastname@example.org and United Way of Porter County at email@example.com.