Lafayette and West Lafayette residents have been invited to experience a unique and refreshing approach to community banking, with the introduction of “Dough at Centier.” This innovative, experiential banking program combines the familiar, neighborly welcome of banking at Centier with daily, weekly, and seasonal promotions. The Dough experience takes banking hospitality to new heights, resulting in an enchanting bank experience.
Since debuting Dough at Centier earlier this month, Centier bankers have been delivering surprising acts of hospitality in and around Lafayette. The pilot program kicked off on the streets of Downtown Lafayette, with Centier community ambassadors engaging neighbors, mobile billboards circling the square, and bankers dressed as bakers creating unexpected acts of surprise and delight by delivering loaves of bread, breadsticks wrapped in coin wrappers, and pies to the public.
“As bankers, we frequently hear that ‘all banks are the same,’” stated Mike Schrage, Centier Bank President and CEO. “It’s true, for the most part, that products and pricing are the same, but the differentiator is the ingredients.”
Schrage says Centier’s special ingredients are no secret. The concept of Dough is rooted in Centier Bank’s value-based system. The company’s core values (Integrity, Friendship, Loyalty, Respect, and Caring) have become a daily part of every interaction, both in branches, and with the community. Centier Bank hired many long-time Lafayette bankers within the past year and Schrage credits this team, and the company’s unique culture of fun, for embracing people and relationships with the communities of Greater Lafayette.
“Dough at Centier is a prototype for community banks of the future,” stated Schrage.
Centier Bank, founded by the Schrage family in 1895, has pledged to remain an independently owned and operated community bank for generations to come.
Centier also launched a Summer of Saving charitable promotion in Greater Lafayette as part of its Dough at Centier pilot program. The program is an easy way to teach children about money and the importance of saving, spending, and giving wisely. Centier is partnering with the Lafayette Family YMCA, YWCA of Greater Lafayette, Lyn Treece Boys & Girls Club of Lafayette, and Lafayette Urban Ministry to provide children 12 and younger with a free coin bank donated by Centier. Participating children are encouraged to save loose change now through August, when Centier will match each child’s savings (up to $25 during select weeks) and donate that amount to the participating organization. Lafayette Market President, Joe Howarth, has coordinated with local agency directors and will collect savings results to share with the children in August.
“We’ve found a great way to showcase lessons in banking,” stated Schrage. “In addition, we are producing Dough 101 Financial Bites, Pie Day Fridays (when one lucky branch customer will be chosen at random to receive a pie), and a selfie station at all of our area Dough locations.”
“Everyone who stops by the branch will walk out with some dough…guaranteed!,” Schrage exclaimed.
In addition to Lafayette Downtown, Centier is testing its Dough roll out inside of its West Lafayette location at 1020A Sagamore Parkway West, and South office at 1921 Veterans Memorial Parkway South.
About Centier Bank
Since 1895, Centier Bank has transformed from a small community bank into the largest private, family-owned bank in Indiana. For 120 years, five generations of the Schrage family have contributed a lasting legacy that has created a company built on family values, community partnership, business relationships, and a corporate culture unsurpassed in today’s community banking.
Centier was named among the top “Best Places to Work in Indiana” by the Indiana Chamber of Commerce for the ninth consecutive year and was named “Best Bank for Business” by Northwest Indiana Business Quarterly magazine for the 13th straight year.
Photo 1 Cutline: A Centier Bank ambassador guides a passing cyclist toward the nearest Centier branch to experience dough at Centier.
Photo 2 Cutline: Centier bankers and members of the Schrage family welcome bank guests with freshly baked bread. Shown are Schrage family members Jill Schrage (Special Events Coordinator), Stephanie Schrage (Business Banker), and Anthony Contrucci (Director of Investment Services).